Five and Under

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More SURE news:
The news yesterday was huge - they are saving the Southern California citrus crop, which has been plagued by a fruitfly quarantine of all their produce in a 130 square mile area around San Diego. They've also announced deals this week with Big Y Supermarkets in the Northeast and Bruno's Supermarkets in the South.
Today, it's Marsh Stores which are accepting Surebeam Irradiated Beef products in their stores. Here's the PR:

Marsh Supermarkets to Offer SureBeam(R) Processed Fresh Ground Beef
Thursday March 13, 8:31 am ET
Technology Effectively Eliminates Threat of E. coli, Listeria, and Salmonella in Foods


SAN DIEGO, March 13 /PRNewswire-FirstCall/ -- SureBeam Corporation (Nasdaq: SURE - News) announced today that consumers can now buy SureBeam® processed fresh ground beef at 67 Marsh Supermarkets, Inc. throughout Indiana and western Ohio. Marsh is selling fresh ground beef products processed with SureBeam Corporation's revolutionary electron beam technology, a process that uses ordinary electricity to safely eliminate the threat of dangerous bacteria from food products.



"Marsh prides itself on offering its customers the highest quality meats," said Don E. Marsh, Chairman and CEO Marsh Supermarkets. "SureBeam fresh ground beef with its extra level of safety will be a nice addition to the Marsh meat department."

Marsh Supermarkets is selling SureBeam processed fresh ground beef in one- pound case-ready packages of 81-percent lean ground chuck and 93-percent lean ground beef.

"Marsh continues their tradition of innovation and market leadership by offering SureBeam processed fresh ground beef," said Mark Stephenson, SureBeam Vice President of Public Relations. "The additional safety benefits they are providing their customers by offering this new option is a terrific example of this proud tradition."

Similar to a microwave oven, SureBeam technology uses electricity as an energy source to irradiate harmful bacteria such as E. coli, Listeria, and Salmonella. The SureBeam patented system is based on proven electron beam technology that destroys dangerous bacteria, much like thermal pasteurization does to milk.

Marsh Supermarkets' entry into the market brings to over 3,700 the total number of stores in the Midwest, Northeast, Mid-Atlantic and Southern states offering SureBeam processed fresh ground beef.

Marsh Supermarkets, Inc., one of the largest regional grocery chains in the United States, operates 67 Marsh Supermarkets, 35 LoBill Food Stores, 3 Savin*$®, 8 O'Malia Food Markets and 171 Village Pantry® convenience stores in central Indiana and western Ohio. They also operate Crystal Food Services, which provides upscale catering, cafeteria management, office coffee vending and concessions; Primo Banquet Catering and Conference Centers; McNamara Florists and Enflora -- Flowers for Business. Headquartered in Indianapolis, Indiana, Marsh Supermarkets is a publicly held company that employs 15,000 people through its various divisions and is traded on the NASDAQ National Market System (MARSA and MARSB).

Headquartered in San Diego, California, SureBeam Corporation is a leading provider of electron beam food safety systems and services for the food industry. SureBeam's technology significantly improves food quality, extends product freshness, and provides disinfestation that helps to protect the environment. The SureBeam patented system is based on proven electron beam and x-ray technology that destroys harmful food-borne bacteria much like thermal pasteurization does to milk. This technology can also eliminate the need for toxic chemical fumigants used in pest control that may be harmful to the earth's ozone layer. For its "great step" into food safety, SureBeam's revolutionary technology is the winner of Food Processing Magazine's "Innovation Award" for 2001. SureBeam is also ranked by Deloitte & Touche as the 37th fastest growing technology company in the Orange County/San Diego region for 2002.