The Viz Media Neon Alley running on PS 3 was a late 4th quarter 2012 deal. (November) It will be interesting for the shareholders to see how this deal impacts the financials.
"From a business standpoint, Neon Alley is a bold move on Viz’s part, but one with the potential for huge payoff. In an interview with Anime News Network, Viz Media’s Vice President of Animation Brian Ige remarked, “Our top series have millions of weekly viewers, but there’s not a lot of opportunities to highlight new series on traditional TV or cable networks.” Rather than sending them to Hulu, Crackle, or Netflix, creating a proprietary service where they can release first-run programming from top-tier titles "
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