Advanced Micro Devices Inc (AMD)

[bobs10]

ATI Delivers GPU-Accelerated Video Transcoding

http://news.yahoo.com/s/zd/20051102/tc_zd/164187;_ylt=ArB3YbHCS536A7dtctJz9Bus0NUE;_ylu=X3oDMTA3cjE0...

Still, this is worth getting excited about. A 5x performance advantage over the CPU isn't the kind of thing that will be leapfrogged by dual-core CPUs and multithreaded encoders, or by any CPU released for some time. Every manufacturer of video transcoding software should be absolutely beating down a path to ATI's door right about now, figuring out how it can add that "GPU acceleration" checkbox to its application as quickly as possible. We mean Nero, Microsoft, Apple, Cyberlink, Adobe, and every other firm that makes a video-encoding application. Given how many countless man-hours are spent trying to get a 20% or 30% boost in encoding performance, the prospect of encoding on the GPU should have a bunch of engineers salivating.