This is one of the newsletters I got (at 3:46 PM CST) in my inbox:
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DRHC: The Chart, The Float & The Product.
Good Evening Fellow Trader,
Following my email of this weekend, I have found one pick that is exactly at the 50 DMA and ready to breakout of that range.
DRHC is set to explode at this key level 0f 0.15-0.16.
Not only is it close to the 50 DMA, it’s also about to get support by the 10 day MA and if you recall that’s exactly what happened with TAMO and FREE.
And DRHC also broke its downtrend. So we definitely have all the ingredients for an explosive and profitable day Tuesday with DRHC.
Before we go into ‘what’ the company does, the one thing that could really make the chart explosive is the number of shares in the float. Per a Jan. 10th press release, the company they, “had 97M shares Issued and Outstanding of which 37.5M in the public float.”
We first want to explain how the company is set up.
1) DRHC owns Dethrone Beverage, Inc.
2) In February of 2012, Dethrone Beverage, Inc. entered a royalty agreement with Dethrone Royalty Inc.
The purpose of doing this was to take advantage of the Dethrone Beverage brand for manufacturing and distributing a sports nutrition and water beverage.
So basically, DRHC has a product (beverage) and is teaming up with someone who already has an established brand, Dethrone Royalty.
On the branding side:
The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings. “Each of us is born and raised with the potential to rule our environment.”
They have been played an important factor in the growth of the sporting field of Mixed Martial Arts (MMA), as seen through their various sponsorships of fighters and events. Dethrone Royalty sponsors some of the best MMA fighters in the world such as Josh Koscheck, Former heavyweight champ Cain Valasquez, and two current UFC champions Ben Henderson and Jose Aldo.
As we always strive to do, when looking into the management side of things, there is a lot to like. The “man-behind-the-curtain” is Nick Swinmurn and he is the driving force behind the success. Mr. Swinmurn is familiar with success though considering he was the founder of Zappos.com and is also part owner of an NBA team (Golden State Warriors).
I’m sure we’re stating the obvious here, but you don’t become part owner of a professional basketball team if you aren’t successful in life (the exception being Paris Hilton of course).
On the beverage (product) side:
Staying on the topic of management, the people in charge of the beverage also have resume’s that are definitely worth mentioning.
The CEO has over 18 years in the beverage industry and has been a part of product launches with brands such as Sobe, Arizona Iced Tea and Xyience.
The president has over 16 years in the beverage industry and has also been part of some big name brands, including Arizona Iced Tea and Xyience.
The beverage they are in charge of was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day.
The beverages unique blends are designed to bridge the gap between energy drinks like Monster(TM), nutritional supplements, and hydration drinks like Gatorade(TM) -- without negative effects.
The plan:
The produce will launch on the U.S. west coast with Tier One (major beer distributors), and be in chains such as7-11, Nugget Markets, C-Stores like AM PM, Circle K and Quik Trip.
In order to attract more customers on the branding side of the business, the company is broadening its appeal beyond the world of Mixed Martial Arts (MMA) and the UFC (Ultimate Fighting Championship) by entering into Endorsement deals with Superstar Athletes from theNFL, MLB, NHL and NBAas well as sponsoring major sporting events and social causes. Celebrity athlete endorsers and other partners will be announced over the coming weeks.
to continue your research.
The chart lesson we sent you over the weekend showed how exciting these types of set-ups can be, and when you factor in the low float and solid core management figures, it makes the upside all the more attractive. Get your eyeballs on this one tomorrow morning!
Sincerely
Alexander K. Neumann.
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