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Sunday, January 13, 2013 10:26:19 AM
1. Have a solid track record.
Big box retailers such as Wal-Mart don’t want to bother with the untried and unproven.
For one thing, there are so many businesses competing to be suppliers that they don’t have to.
For another, “Wal-Mart doesn't like to account for more than 30% of a supplier's total business; if it did, and suddenly had to change an order based on shifting trends, it could sink the supplier,” says Gwendolyn Bounds in “The Long Road to Wal-Mart Shelves”). So having other retail accounts increases your chances of getting the big box retail account. And we all know very WELL the TRACK RECORD FROM THIS MORON CEO! REALLY SPEAKS FOR HIM SELF! DISGRACED! SS, 2.5 BILLION WOW, UCHHHH!!!.THOUGHTS? TIA.
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