Friday, January 11, 2013 8:15:02 AM
1. They need to be fully reporting and have the DTC chill lifted. That will take some time and is likely the main priority. We shouldn't expect to hear anything on this front for several weeks.
2. They need to higher experienced management in water distribution. They were "in talks" with Mr. Robinson but I doubt he'd agree to come on board until the company becomes fully reporting. He comes from a reputable background and it's unlikely he'd join Expert Group until they take steps to become more legitimate.
3. They need to actually sell product. That should be the easiest part of all this since they have an established company and now have distribution outlets (vending machines) as well as potential contracts.
4. They need promotion/marketing. A-list celebrity etc.
I think these are the main priorities, in order, of the Expert Group and I don't think we'll hear anything concrete for some time. So if you believe in the company, its vision and potential, load up and be patient.
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