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( BW)(MA-COPYRIGHT-CLEARANCE) Euromoney Implements Digital Rights Management Solution from Copyright Clearance Center
BW5453 MAR 11,2003 6:51 PACIFIC 09:51 EASTERN

http://www.businesswire.com/cgi-bin/cb_headline.cgi?&story_file=bw.031103/230705453&director...


Business Editors

DANVERS, Mass.--(BUSINESS WIRE)--March 11, 2003--

Customers Can Easily Secure Rights to Reproduce Content from 'Euromoney,' 'Institutional Investor,' and Many Other Popular Euromoney Titles

Copyright Clearance Center, the world's largest licensing agent of text reproduction rights, today announced that London-based Euromoney Institutional Investor PLC has implemented Rightslink(TM), a digital rights management (DRM) solution, on Euromoney's flagship Web sites euromoney.com and institutionalinvestor.com. Copyright Clearance Center's licensing solution currently enables 24x7 permissions to use copyrighted materials from Institutional Investor, Euromoney and other widely read Euromoney titles, and will provide permissions for content from all Euromoney titles in the future.
Euromoney Institutional Investor PLC is one of a growing number of financial information services organizations using Rightslink to derive additional value from digital assets, while easing copyright compliance for customers. Others include Dow Jones and Company, MSNBC.com, and Thomson Media, publisher of American Banker.
Paul Hunt, business manager for Euromoney, is deeply impressed with Rightslink's design. "Copyright Clearance Center is very experienced in rights management and its reach extends to business users worldwide, offering us a low-risk solution," he said. "When we selected Rightslink, we knew that it would meet our needs. It is helping us harness the value of our content in the digital marketplace and test pricing models for this uncharted terrain."
"Digital, point-of-content licensing continues to gain momentum across the financial publishing sector," said Bob Weiner, Copyright Clearance Center's vice president of licensing and rightsholder relations. "With the growing amount of online content that Euromoney provides, it faces the challenges of ensuring copyright compliance and generating measurable value from its assets. By implementing Rightslink, Euromoney simplifies the permissions/payment process, and is able to generate new revenues from the evolving digital marketplace."
Copyright Clearance Center's Rightslink is a complete DRM solution that extends the value of content for rightsholders by creating revenue opportunities, increasing customer satisfaction and improving operational efficiencies. The service facilitates web-based content reuse in print or electronic publications, automates ordering of hard-copy reprints, and provides valuable insight into customer behavior to support intelligent marketing decisions.

About Copyright Clearance Center, Inc.

Copyright Clearance Center is the world's largest licensing agent for text reproduction rights and provider of licensing services for reproducing copyrighted materials in print and electronic formats. It currently manages rights relating to over 1.75 million works and represents more than 9,600 publishers and hundreds of thousands of authors and other creators, either directly or through their representatives. Licensed customers in the U.S. number over 10,000 corporations and subsidiaries (including most of the Fortune 100), as well as thousands of government agencies, law firms, document suppliers, libraries, academic institutions, copy shops and bookstores. Copyright Clearance Center can be found at copyright.com.

About Euromoney Institutional Investor PLC

Euromoney Institutional Investor PLC is quoted on the London Stock Exchange and publishes around 100 business-to-business titles including Petroleum Economist, Euromoney and Institutional Investor. In addition, the company runs conference and training events, database, electronic and other print publishing businesses in a variety of markets internationally. Further information is available at euromoneyplc.com.


--30--MB/bo*

CONTACT: Copyright Clearance Center
Christine Corcoran, 978/646-2631
[e-mail]
or
Euromoney Institutional Investor PLC
Paul Hunt, [phone]
[e-mail]

KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: BANKING PUBLISHING
SOURCE: Copyright Clearance Center