The Jailhouse

[HhH]

Larry - Precisely my point...

Intel was taken to the woodshed publicly for their attempt to plant I.D. numbers. The group proposing TPMs (TCG) is promoting an initiative that goes far beyond that. There is a huge PR risk in this movement. If the public senses this cartel is trying to pull a fast one on its customers to further its own self-interests (which it is, in my opinion), Joe Public ain't gonna be happy. And who will the villain be this time? Well, everybody in the TCG, to some degree, but the major villain is going to be perceived as MSFT. And they're kinda tired of that, one would think. No, Larry, this movement ain't gonna get traction with the enterprises it targets. Oh, sure, there may be some sales of systems equipped with TPMs. People might buy them based on the generic "you need more security" sales pitch. But when they realize what implementing this "added security" means, they will not activate. The movement will morph into something else, the TCG will go the way of FINREAD and Cyber-Comm. Of course, by then WAVE will have some other product to tout, albeit most likely another theoretical product.