YELP! INC (YELP)

[Khilde2002]

Are you forgetting that Yelp has an algorithm to better filter reviews? Google reviews can be easily manipulated and are less accurate than Yelp. There's no control. Does the majority use Google+? Nope. Does Facebook have their own monitored review system like Yelp? Nope.

Yelp has an original idea that Google and Facebook can't touch. My brother has built his own HVAC business in two years thanks to Yelp and Craigslist. Here's THE business model for the 21st century - All real and legitimate. Just so you know, before he used Yelp he was putting up door hangers and was lucky to get 1-2 calls for putting up 100 hangers. Now he gets so much business he is considering getting some help in the summertime to handle his increased workload.

The $300 a year he pays Yelp is mere peanuts compared to the big picture.

http://www.yelp.com/biz/sierra-aire-heating-and-air-conditioning-sacramento