NeoMedia Technologies, Inc (NEOM)

[lesnshawn]

Mondelez, banner ads and what it all really means...

I'm surprised that I haven't seen more chest thumping, fist pounding comments regarding the latest PR and licensee.

Realize that when you go traveling to almost any major country in the world and walk into almost any store to buy food, a drink or a snack that our little 'ol NEOM can be reached from almost any random shelf in the store. That's every food store, in every major country throughout the entire world.

NeoMedia is now truly global in reach. That is a milestone.

Reaching self-sufficiency. That is a milestone.

More milestones to come as 2D barcodes continue to permeate almost every facet of our culture.

I'm sensing a hockey-stick effect w/ the revenue stream. Parabolic.

It's evident to me that Global IP has been feverishly at work behind the scenes from Day 1 laying the foundation (rock solid patents > rate card for licensing) for rapid growth. We could be witnessing the rise of the biggest littlest company this side of the Mississippi.

And I do believe that this is a sign, a glimpse of what we have to look forward to regarding the eventual outcome of the EU patent dispute. Why wouldn't it end up like the rest of the them? Slam dunk, IMO. Just a matter of time. Oh, and then comes the big Daddy of 'em all...the WIPO patent. That's gonna be big. A lot bigger than...

Oh, makes me think back to "Big In Japan". What ever happened to those clowns?
NeoMedia Patent Reviews and the Bilski case
http://shopsavvy.mobi/category/big-in-japan/

ShopSavvy...Just saw them yesterday...in NEOM's back yard.

After reading about the whole package tracking thing yesterday I thought of the night before being at REI looking at hiking boots. Of course, it was busy as all get-out and the few associates helping folks couldn't really provide any better answers to customer's questions than they could answer themselves (which, was nothing but guesses). But, there was one "savvy" associate who helped me get my questions answered by going to the source...she scanned the barcode (1D) and got all details I needed to make my decision. I had the opportunity to look at her scanner screen and saw exactly what pulled up.

So, yesterday, I decide to scan the same barcode w/ my Blackberry's latest NeoReader version. Scanned in literally a second and went directly to a listing of seven stores offering the boot, one being REI. I clicked on that link and went directly to REI's site w/ the details for that boot that had the same detail info and was laid out exactly like the detail info on the associates scanner the night before. And, not to mention it showed where I could've bought the boot for fifty bucks less. :-| Oh, well, lesson learned.

What an time saver this is gonna be.

Two things did catch my eye while doing that...
1) banner ads
2) who are the underlying entities that were bringing all this useful information to me?

1) Banner ads: Does anybody really think they're giving away that precious real-estate for free? I'm clicking through every time. Who knows, they may get a small fee just for placing the add and extra for a click through. Either way, it's revenue. And, it's revenue through the scanner app itself, having nothing to do w/ anything else.

Did anybody ever think NeoMedia or anybody would make any money off their barcode app itself? Whoop...another milestone.

2) Who are the underlying entities that were bringing all this useful information to me:
- ShopSavvy...at the bottom of the listing of stores it said, "Trial Powered by ShopSavvy"
- NeoMedia...the final landing page w/ the item and listing of stores and prices (drum role please)...
http://1d.neom.com/upc/883444518399 etc...

Looks like all roads lead to NEOM.

lns