FUD - Fear, Uncertainty and Doubt. This was a big slogan in the IBM days of the 70s and 80s when big blue ruled the mainframe market. When you looked at competitors of IBM, the FUD factor came up. What will your upper management say if you go with someone else other than IBM. IBM was the gorilla in the room. It was the safe bet. So IBM liked to use FEAR of failure ( and your career) if the competitor went down or somehow failed and you didn't pick IBM ( that may also go down occasionally, but at least you picked IBM which was considered the king of computers). UNCERTAINTY that you know what IBM has stood for for many years, and you never know what the competitor will do. IBM will be here forever ( which it still is) and many competitors have bit the dust, so uncertainty vs certainty. Plant DOUBT in minds that a competitor MAY not deliver or support, where IBM will stand behind you.
This is a long winded answer, but I have worked in the computer world in that time frame and understand the FUD factor. BTW, IBM was great to work with. Great products and great support, and you paid for it because they were always a higher price tag. But the bottom line is, what CEO wants to skimp on computer technology or failure and risk down time that may cost far more than IBMs higher cost was.
I think the person who used FUD was implying a similar thought that was implied to IBM. In other words, the safest bet is Apple, even if others may have better technology (and some certainly do), but people love to have an iPhone or iPad.
