NeoMedia Technologies, Inc (NEOM)

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NEWS !!!!

OULDER, Colo.--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode industry, today announced that it has granted Mondelez Global LLC (NASDAQ: MDLZ), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Mondelez Global LLC has selected NeoMedia as an approved vendor for mobile barcode management solutions.

“We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives.”

NeoMedia’s Intellectual Property (IP) portfolio encompasses many mobile barcode implementations used widely across the industry. Mondelez Global LLC will look to leverage NeoMedia’s IP property in the future.

“Mobile technologies fundamentally change consumer engagement and their path to purchase and, as a company, we are committed to play a significant role in that space,” said Ed Kaczmarek, Director of Innovation & Emerging Technology at Mondelez Global LLC. “We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives.”

“Mobile barcode adoption continues to experience rapid growth in the market, with consumer brands seeing the immediate value of the technology,” said Laura Marriott, Chief Executive Officer of NeoMedia. “We welcome Mondelez Global LLC as one of NeoMedia’s brand licensees as we continue to grow our IP portfolio and strengthen our overall presence in the market.”

http://www.businesswire.com/news/home/20121220006023/en/NeoMedia-Licenses-Mobile-Barcode-Patents-Mondel%C4%93z-Global