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Wednesday, December 19, 2012 11:39:49 AM
Internet usage has expanded more quickly in China than anywhere else in the world. In December 2011, China had 513 million Internet users, compared with 67 million in Germany, 121 million in India, and 245 million in the United States (Exhibit 1). The largest group of Chinese Internet users is people under 35 years old, with 40 percent between the ages of 25 and 34. Some 250 million Internet users in China are concentrated in Tier 1, Tier 2, and Tier 3 cities.1 More than 50 percent of Chinese users spend more than 12 hours a week online.
The increasing popularity of the Internet, along with the maturation of online payment systems and enhancements in the reliability of logistics services, has fueled the growth of e-commerce in China, with more than 2,000 companies vying to be the Chinese version of Amazon. Chinese e-commerce is expected to triple by 2015, when sales could reach 2.7 trillion renminbi ($420 billion)—20 percent higher than the projection for the US market.
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