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Tuesday, December 18, 2012 12:13:40 AM
What I like about EXPU and Pleasant Springs is that this spring water is made in the U.S. and doesnt have to be shipped via cargo ship all the way from another country like Evian, Volvic, Fiji and others do ='s a huge savings in terms of shipping and oil. Bottled spring water is a great business to be in, and we already have a brand that has been developed for 17 years, and most importantly of late a spring water that just passed its purity tests; I am glad this was the first thing our new CEO did upon taking over, especially considering the problems and lawsuits the worlds largest bottle spring water company Nestle has had when it was found that some of their U.S. spring water sources were contaminated or even just tap water.
Finally, in grocery like any sales environment you need an angle or Story as to why your new product will sell. If I sold Pleasant Springs I would simply say that Pleasant Springs has an eye-catching label (while holding a bottle and showing say the grocery manager)- and has been the White House premium water of choice the last three Presidents and its a high altitude high alkaline spring water tested and bottled here in the United States. If I had more time pitching my product I would explain further about what health benefits high alkaline water can give.
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