NSD - They have always mentioned the 20-30% reduction target. Refer to the conference call in June 2011:
"Consider for a moment, should a major hospital operating company in the United States, such as a Kaiser Permanente, employ AsepticSure in two or three of their hospitals, and be able to verify a reduction in HAIs of 20% or 30%, perhaps more, and then adopted the system for their entire hospital operating system, would it not seem appropriate to advertise the fact that you could verify you had the cleanest hospitals available to patients anywhere in the world?"