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Sunday, December 16, 2012 9:24:42 PM
How the business world really works: You slap your logo on on star athletes and everything will be fine--you'll make huge profits and your stock will take off. NOT!
Pretend you are a retailer and are given two products:
1. A product that you make $.50 on. This is the gotta have product because star athletes are using/endorsing it.
2. A product that you make $1.00 on (twice the profit of product 1). It essentially does the same thing as product 1.
Which product would you carry as a retailer? If you were smart, you would carry both. You may even enthusiastically advertise that you carry product 1 (star athlete product) to draw people in.
However, in the actual STORE, you would place product 1 in an obscure location (e.g., hard to find center aisles)and let the customer specifically ask for it. Then you would place product 2 (100% more profit) at the wall aisles, eye-level, and especially point of sales.
So, there you have it. Just slap your logo on star athletes and everything will be fine. Ya don't even have to worry about minor issues such as supply chain, distribution, product placement, cogs, etc. Slap 'em logos on athletes and everything will be fine.
Just ask Muscle Pharm how that's working for them the last four years.
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