I respectfully disagree. While I know this black box is not comparable to the Tysabri black box, it is a black box nonetheless. There will be warnings on every piece of promotional literature. Norvartis will probably emphasize the dangers in their marketing materials.
I am sure Ariad will be very prepared. They said they will be spending the next week familiarizing their salesforce to the label. Heck,Harvey said he would go to doctors offices himself.
I still think the box will effect initial uptake.
This stock was almost priced for perfection. The broad label is great. The warnings are a drag.
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