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Post# of 253383
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Re: DewDiligence post# 154194

Saturday, 12/15/2012 4:17:42 PM

Saturday, December 15, 2012 4:17:42 PM

Post# of 253383

The notion that Iclusig won’t sell in the second-line setting at community onc centers is off-base,



I respectfully disagree.
While I know this black box is not comparable to the Tysabri black box, it is a black box nonetheless.
There will be warnings on every piece of promotional literature. Norvartis will probably emphasize the dangers in their marketing materials.

I am sure Ariad will be very prepared.
They said they will be spending the next week familiarizing their salesforce to the label.
Heck,Harvey said he would go to doctors offices himself.

I still think the box will effect initial uptake.

This stock was almost priced for perfection.
The broad label is great.
The warnings are a drag.


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