Muscle Pharm Corporation (MSLPQ)

[prokopton]

We can put hopes and dreams aside for a moment and cut to the simple and obvious?

At this point, the more product MP sells, the more money it loses. If a product costs $1.2 to produce and sells for $1, how much money do we make on it? We don't. We lose money. Simple math tells us that we either need to reduce the cost of goods sold or increase the selling price in order to make a profit. MP management doesn't seem to get this very simple and obvious concept. Or worse, the cost of goods sold cannot be reduced so the product can be sold for a profit or the market is so price sensitive that the product will not sell above a certain price point (the cogs price).

So having 10 of the top 50 products at bb.com isn't a blessing. It's a curse because the more products we sell, the more money we lose! MP is a dilution machine and management treats this dilution machine as their personal ATM, to the detriment of shareholders!

MP Management. We're insanely insane. We sell products for less than it costs to produce them. Ask us how we do it!