There's been talk here about needed product placement on all stop-n-go checkout counters like 5-hour is. I see great value in that...eventually. I'd like to bring up what I think is the core-marketing value of this goo. In a past post I mentioned UA. Being from MD, I know some quasi-insiders (I think that term will become industry standard, ha). Let's relate UA to another, much older, household name....Gatorade.
Gatorade was developed in-house to help their players (the Florida Gators) against cramping, fatigue, etc... It worked. It worked, and this gave the Gators a competitive advantage.
Under Armour gave its wearers an advantage regarding moisture and heat exchange. Their wearers were the MD Terps.
So what, Bass??!! Big deal, you're a football fan!
Well, I'd humbly like to suggest a comparison among those two successes and our marketing strategy. Those two didn't go after the masses. They had a product they KNEW worked. They created a demand for their product...a demand from players at a very high level of competition.
Not only did they not market to a single sport, they were developing something for a single TEAM. One team! Look at them now.
Top atheletes will do anything for 'competitive advantage'. Seriously.....look at Lance Armstrong or so many other similar stories.
How many on this board have said commercials appear 'paid-for'?? Don't market to me during the break. Get it in the hands and mouths of those need it. From there....like a wildfire it will spread.
I've always said with this company...it's for real big time, or it's a bust. I think we're for real. Forget about us. We need our products on and in the bodies of those who can make a difference...an impact.
To end my little rant, here's how it goes humorously but with a flavor of reality...
Arian pregame squirts a drop in his mouth.
"What you got there, Foster?!!?"
"Nothin."
"Nothin hell!! What did you just do??!!"
"Nothin man. Really. Nothing"
"I saw you!"
"Nah. Just stretchin out over here."
"I saw you! Guys!! Hold him! I'm gonna check his locker!"
LMAO. That's what we need. THAT is the beginning of the 'tipping point'.
I hope you all enjoyed that! Hey Cross, that's how you spend your one-post-a-day allotment. Ha, miss ya man.....
AI
