Fuse Science Inc (DROP)

[prokopton]

The Times Square advertisement is a big deal. However, for a $2.99 or $8.99 product people will not go out of their way to purchase the Drops. When they see Tiger Woods and other star athletes using them, then run down to their corner store and the Drops aren't there, the vast majority of people won't drive somewhere else to look for them. They're more likely to pick up another energy product if the Drops aren't at their local gas station/corner store.

That's why I feel product placement is more important at this stage of the company than more endorsers. We haven't even used all the ones we have so I shudder every time Fuse signs another star(DILUTION to pay for them).