Fuse Science Inc (DROP)

[infoseeker11]

Cat, love you my "golden triangle" friend but the using a flavor named "berry blast" is NOT a bad plan. In fact, it is brilliant.

Customers that buy similar products i.e. sheets know what the flavor is. How many companies use the flavor name " fruit punch" on their labels? Who was first to use this flavor name? HI-C, Nehi, coca cola,Walmart, Shasta...... Who knows? Good trivia question though.

The point is, the flavor is a "known" flavor, this will entice customers who like the "flavor" to try the DROP product. It is a marketing thing where their is no exclusivity to the usage of the flavor/name.

Gatorade and Powerade share flavor names, they both sell very well. Who was first? Gatorade of course, but that did not stop Powerade from selling the "same" flavors.

Let someone else, get the public hooked on a flavor, then give them a superior product of the same flavor. Guess what, they will try it.