All American Pet Company Inc (AAPT)

[mike1975]

Reinforcing its position as the leading cable destination for holiday programming, Hallmark Channel garnered record ratings for its “Countdown to Holiday Preview Weekend” (Friday, November 2nd, 8p through Sunday, November 4th, 12m) with 14.1 million unduplicated viewers tuning in for the network’s holiday fare, including the original premieres of “Christmas Song” and “Love at the Thanksgiving Day Parade”. The weekend prime time performance saw a year-to-year increase of +10% in households and +19% in women 25-54 compared to the same weekend in 2011. In prime time for the weekend (Sat-Sun, 8-11p), Hallmark Channel ranked as the #2 cable network in households rating and delivery. The Saturday, November 3rd premiere of “Christmas Song” scored a 2.2 household rating and the Sunday, November 4th premiere of “Love At The Thanksgiving Day Parade” garnered a 2.1 household rating, making “Christmas Song” Hallmark Channel’s highest rated original movie of the year among households, women 25-54, adults 25-54, and total viewers while “Love at the Thanksgiving Day Parade” becomes Hallmark Channel’s 2nd highest rated original movie of the year among households and #3 movie among women 25-54.

http://tvbythenumbers.zap2it.com/2012/11/06/viewers-resoundingly-endorse-hallmark-channel-as-the-heart-of-christmas-during-its-countdown-to-holiday-preview-weekend/156454/