Here is what I learned by listening to the presentation.
They will model their money / pricing model on what Goog does in directing folks that pay GOOG. So, the money from the apps will be flowing in since apps developers need a service that they can pay to help attention arrive at their apps. Solves a basic problem.
But think about it from MSFT's point of view. MSFT is WAY behind both APPL & Android with the new Windows Mobil 8. Both of these players are way ahead in terms of how many apps are out there for their respective platforms.
So what this means for MSFT phone platforms is that they have no choice but to play catch up just to get apps available for their phones.
Enter MIMV.
MIMV is their way of jumpimg right in and making the gap in the number of apps less daunting.
MIMV will also allow apps to run on the MSFT win 8 desktops. You have to listen to the presentation to get some of these details, and this was in the presentation about halfway in.
The guys making the presentation pointed this out & its vvery important to wrap your head around.
Here's why it matters:
MSFT owns the desktop. They will move a huge number of people onto Win 8 this yerar, and to the extent that the same app that runs on your phone runs on your desktop, MSFT has a real attractive drawing card here. A fundamental advantage, if you ask me.
So as I see it, MSFT is not going to be a silent partner in promoting the MIMV prelatiuonship because they desparateky need to populate their phone platform with apps, and they have the major advantage of a selling point.... a selling point regarding running things the same on the desktop as on the phones.
MIMV is smack dab in the middle of this whole picturew over at Windows 8.
Simple as that.
Thats what makes MIMV very attractive going forward, IMHO.
Imperial Whazoo
"Just my opinions, folks. Do your own due diligence & make your own decisions. DO NOT... I repeat... DO NOT make any investment decisions on my comments. They are my opinions. That's all they are... OPINIONS."
