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Re: longtermthinker post# 40182

Wednesday, 11/21/2012 2:35:55 PM

Wednesday, November 21, 2012 2:35:55 PM

Post# of 87948
What does brand's ecommerce site mean? Seriously?? It means they will have a branded site that they can use to market the product from. To a consumer, they do not know what AAPT is but they may have heard about Nutrabars.

I have a long history of branding and marketing in various industries and can say that building a brand online means pushing the product not the corporate image.