Bebida Beverage Company (BBDA)

[jampmayer]

I can see your frustration... If you were to believe that he has a selfish motive behind racing.

Even if he had a poor habit of racing, at least it has benefits. This is a huge way to introduce a product to his target demographic.

If he had a habit, where he spent hundreds of thousands of dollars into, beans... No body would support that habit. And it would truly be a waste of money.

Heck. From a small business owner's perspective. It would be awesome to do something you love and be able to promote a product you are selling.

Who wouldn't want to do that? He's brilliant!