Bebida Beverage Company (BBDA)

[jampmayer]

Love of racing? Or, effective marketing? Perhaps, both. But, I think the latter is the main reason for racing.

I'm tired of seeing this poorly thought out point to bash the CEO and to ultimately drive the PPS down.

I see it as effective marketing. Not only I, but many huge companies see racing sponsorship as an effective means of advertising.

"It takes money to make money." Advertising is the necessary evil when it comes down to product introduction.

BBDA is "on the right track." Pun intended... LOL.