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Thursday, November 15, 2012 8:07:23 AM
No reliance should be made upon this development for investment purposes because external factors beyond Winning Brands' control may arise and have a bearing on implementation, best efforts notwithstanding.
The key part of that entire spring 2013 500 store expansion as a precurser to a full national listing carrot is the disclaimer language above included in the fancy descriptor verbage!
Placement of the product would be desired by any friggin' store on the planet if the sales warranted it...however despite being in Lowe's test locations for over 2 years and several Canadian Big Box stores for several years the USA National Account purchasing managers have yet to grant WNBD a full scale national roll out...so stating the obvious that IF sales warrant a national account the store will grant them a national account is typical stating the obvious...and with no branding/advertising monies in play due to the cessation of discount share funding what USA Big Box purchasing manager is going to grant this company valuable self space on a full scale national roll out?
Could it happen? Sure it could...but the chances were a helluva lot better when this company had branding/advertising monies to support potential product sales IF a USA purchasing manager ever did grant them shelf space on a full scale national roll out:)
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