Why did MSLP choose now to try to uplist and offer more shares through Aegis? They could just easily have stayed on the BB and issued shares without paying a large fee to Aegis. I mean, why do anything different? They're doing just "fine" with their current model.
There are two reasons I can think of:
1) They're really lying and just trying to pump up the share price to issue shares after the R/S. They know institutional investors nor any big boys will want to invest in this so this is all just a ploy to look good. This is, of course, the most logical reason given their history.
However, imo, the 3 piggies won't want to look stupid in front of the big boys and get laughed at when their stock is presented by Aegis. I really believe that the execs are taking a turn for the better and are trying to make this stock something better than it currently is. Now, don't get me wrong, they're doing it very poorly and slowly but doing it nonetheless.
Reason 2: MSLP chose now to uplist because there is something in the works that make it worthwhile to uplist. Based on the 10-Q, I think they're on the verge of operational positive cash flow (I calculate about $870k operational loss by adding in the account receivables at 22.89%, not increasing admin expenses because I think those are already included since the product has already sold, and subtracting out one time fees associated with the quarter like legal fees and fees associated with the 8.4% bullcrap).
There's something, we're all overlooking or don't know about yet, it's the X-factor we're all anticipating. There has to be a reason Aegis took on the offering because it's not going to be worth the trouble of taking on the project if they can't move the shares as they've agreed to buy all the shares needed at an ~8% discount to the offering price (we don't know this as they need to proceed with the R/S and uplist as part of the underwriting agreement). Granted they purchase the shares once buyers have confirmed orders but who is Aegis getting to buy? Aegis sees potential to make money here selling the shares to someone. And we can assume that it's not going to be on the open market since Aegis only gets an 8% discount of the public offering price, which I'm assuming they can only adjust so much (ie, not going to be toxic financing).
