Using Alexa to judge your site stats is like asking your drug dealer for stats on crack houses.
One, they only do a sample audience and even that's jacked up
Two, it is extremely easy to manipulate Alexa rankings. For $400 dollars you can make any site have whatever rankings you want. I'm not going to give away this info of how to, but let's just say do some creative searching on Google you'll find the people who'll help you.
Alexa doesn't actually see the site traffic, it's a complete guess. Therefor it's very easy to manipulate Alexa. Can't trust that.
The REAL thing they company could do is let an independent company go over their traffic and release a report. You know, like real web companies do.
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