Tinroad...I find it exceedingly difficult to believe Apple would be any more successful in signing consumers up for pay-for-music subscriptions than the labels have been, OR that they could turn it into any kind of revenue stream. Yes they have a fanatic loyalty base, but these people are the same as the average listener, and they want FREE music too. No Apple marketing campaign is going to change that IMHO.
Who is this Time Being, and why are we always doing things for it?