SCKT...NCR Silver product is going into all 2300 Staples.
Yes, Socket's last quarterly numbers sucked beyond imagination. It stunned me. I've since talked to management and it's not an indicator of what's coming.
Today NCR announced that their NCR Silver point of sale product will be in 2300 Staples stores by the end of the year (end of aisle, front of store location). The only barcode scanner option available is Socket's 7ci. I contacted NCR Silver today and asked about other stores. The reply was to expect them in Office Depot too soon. That's 3300 stores and growing by 1rst Q. I doubt Socket's scanners will be on the shelves, but if you want a barcode scanner, you have no other choice than to order a Socket one online (NCR gives it their own 24 hour replacement guarantee if anything goes wrong).
Let's put this in perspective: NCR chose Socket's scanner (I know from conversations that NCR came to Socket for the partnership, not Socket selling the idea to them). They like the scanner and want to build a long-term relationship. NCR is a $4.8B company choosing a $5M partner. If Socket was 1" then NCR would be 75 feet!
Yeah, Socket's last quarter sucked but that doesn't mean the story died with it. They have signed 120 new developers in the last 90 days for scanners. The CFO told me that NCR isn't the only big partner in the future. Just be patient.
