A 3K induced buy is a LOT Cheaper than hiring a PR firm to get things moving for a dump. Didn't someone here say earlier that COHO did have a separation from the PR firm they were with back this spring/summer? IF that is true, and Dan is PR'ing this one his own, that is chump change for him. NO BIG DEAL!! Also, it's been 2 hrs since the buy, just saying!! :)