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Thursday, November 08, 2012 11:42:56 AM
The addition of the Scripps ABC affiliate brings U.S. coverage of the African-American targeted diginet to 55%.
By Staff
TVNewsCheck, July 12, 2012 10:54 AM EDT
Bounce TV, the broadcast TV network for African Americans, today announced that ABC affiliate WXYZ Detroit is adding the multicast channel, the first Scripps station to do so.
The addition of WXYZ drives Bounce TV past 75% penetration of African-American television homes and to nearly 55% of total U.S. TV households.
Bounce TV Inks Movie Licensing Deals With Four Studios
African-American net gets films from Disney, Miramax, Sony, MGM
By Tim Baysinger -- Broadcasting & Cable, 7/24/2012 11:07:26 AM
Bounce TV has reached individual multiyear licensing agreements for a slew of African-American films from four studios: Walt Disney, Miramax, Sony Pictures Television and MGM Domestic Television Distribution.
Some of the movies that Bounce TV has acquired are What's Love Got to Do With It, Mr. 3000, Cool Runnings, Scary Movie 2, School Daze and Cooley High.
"As research consistently points to movies driving demand for our consumers, African-American theatricals will remain the backbone of Bounce TV's schedule. We continue to add to our wide-ranging library with attractive titles featuring the most popular stars of our day from the top studios in Hollywood," commented Bounce TV COO Jonathan Katz.
Launched last fall, Bounce TV is available in 75% of African-American households and 65 million homes nationally.
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