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menamiketrx

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menamiketrx

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Friday, 10/14/2005 10:08:18 AM

Friday, October 14, 2005 10:08:18 AM

Post# of 326388
The History Channel's Mobile Marketing Future
BY Tessa Wegert | May 5, 2005

Do centuries-old facts warrant delivery via a medium built for expediency? A new mobile advertising initiative promoting The History Channel is proving they do. Through a partnership with AvantGo, iAnywhere Solutions' mobile Internet service, and media services agency Horizon Media, the channel has launched a mobile Web site. It allows viewers to access quizzes, trivia, and programming information via their smartphones and PDAs.

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http://www.clickz.com/experts/media/media_buy/article.php/3502236

MenaMike

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