Reply to snowydog:
snowydog said: Storm, what is your take on the number of push notifications that wre being performed. I remember blog comments that they would be careful not to send too many notifications and wear out their welcome...seems like we have had quite a few.
Storm Reply: You know, these pushes are pretty unobtrusive in nature, heck almost subliminal. I am not seeing them as particualar annoying (though perhaps I am biased a bit). As dreamjnon put so eloquently, they are rotating them and its getting the RSW app and many others on their minds or making them aware of apps that they didnt know existed.
In addition, rememember, if they average 5,000 new users a day, which equates to 35,000 brand new people who havent seen previous pushes, AND they rotate at most having their top apps pushed once a week, and others every 2 weeks, then I dont really have any issues with it agitating.
They are still in testing phase on timing and wording, so I imagine they will expand to not just selling apps, but showing other company news, or promoting other non-harrold apps or events....Super Soul Sunday Tolle/Oprah for example or maybe even self-help releated stuff.
All tuned to brand buildings, app awareness building, rapport/communication engaging with users (aids in retention)...keeping MRNJ and its apps on a persons mind...to an audience already favorable to this genre.
So, not concerned, just want them to hit other ones. The one today (Get Motivated)is NOT an in-app anywhere, so a real good one to promote to the RSW users. Same with Instant Sleep.
Sincerely,
Storm
