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Re: bcci post# 19394

Monday, 11/05/2012 1:09:24 PM

Monday, November 05, 2012 1:09:24 PM

Post# of 45244
Fair comment about sensitivity to Sandy.

Having said that, Sandy hit on the 29th so I assume the ice cream locations had already been determined, even if the trucks couldn't roll on the 29th. So, should know the stores.

Regarding business model -- I am sure there is no need to email the CEO about it. The fact that there have been no store openings for four months, and that opening a company-owned store would result in dilution of more than 10% of company stock (if shares would have to be sold at current pricing, based on float per ihub and costs per the Prime Equity Research report) would not be 'new news' to him.

If it would -- BCCI has bigger problems.

The fact that there have been no store openings suggests that the CEO understands the business model problem.

Objective was to remind 'positive' Board posters of the issue, hoping they would have ideas to overcome this problem.