All American Pet Company Inc (AAPT)

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It depends on the nature of the business. Tech companies that have huge followings already need hype (via rumors and news leaks) to drive their products. AAPT needs a marketing plan and budget to showcase their product. Have you ever seen a new animal product marketed and hyped before it came to market? I know I haven't. I think it needs to go hand in hand with the release of the product. AAPT is way too under the radar. The only people who see the news thus far are probably shareholders. Once products are on shelves customers may take notice.