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Tuesday, 03/04/2003 11:31:42 AM

Tuesday, March 04, 2003 11:31:42 AM

Post# of 93819
Remember, content is key:

What will sell players is having desirable content that is easy to purchase, organize, transfer, and listen to. If Apple does as good a job with ease of use on this new music service as they did with the ipod, I'm afraid this will be just one more reason to go buy Apple. Only good thing for us is it sounds like it will be Mac only (at least in the beginning). Perhaps they have trouble implementing secure music downloads because there is no windows equivalent of iTunes.

" A story in today's LA Times (free registration required) reports that Apple is planning to offer an online music service for Mac users, and only Mac users, that several record labels approve of. "The new service was developed by Apple Computer Inc., sources said Monday, and offers users of Macintoshes and iPod portable music players many of the same capabilities that already are available from services previously endorsed by the labels. But the Apple offering won over music executives because it makes buying and downloading music as simple and non-technical as buying a book from Amazon.com," notes the article. An individual familiar with the negotiations is also quoted as saying "This is exactly what the music industry has been waiting for. It's hip. It's quick. It's easy.""

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