NeoMedia Technologies, Inc (NEOM)

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NeoMedia and Arnold Worldwide Form Mobile Marketing Alliance to Bring Patented PaperClick Services to Brand Marketers and Ad Campaigns
Wednesday October 12, 10:26 am ET

WASHINGTON & FT. MYERS, Fla.--(BUSINESS WIRE)--Oct. 12, 2005--NeoMedia Technologies, Inc. (OTC BB: NEOM - News), said today that it has entered into a mobile marketing alliance and co-marketing agreement with Arnold Worldwide, one of the largest and best-known advertising agencies, centered on NeoMedia's patented PaperClick® technology platform.

The agreement calls for Arnold and NeoMedia to work together to develop opportunities and marketing campaigns utilizing PaperClick, NeoMedia's suite of mobile marketing applications that connect consumers direct to the mobile Internet by clicking on a SmartCode or barcode using a camera phone, or by typing a mobile Keyword into a PaperClick Go-Window(TM). Pioneered and developed by NeoMedia, PaperClick Mobile Marketing Services(TM) provide the tools and support marketers need to establish and maintain one-on-one business-to-consumer contact through cell phones and Web-enabled mobile wireless devices, such as SmartPhones and other PDA's.

NeoMedia will provide technical and sales support for presentations, marketing programs and campaigns conceived and developed by Arnold for its clients.

Arnold Worldwide (www.arn.com) is one of the most highly awarded agencies in the world, with a client roster that includes such well-recognized brands as RadioShack®, Royal Caribbean® and Jack Daniel's® as well as Hershey's®, Amtrak® and McDonald's®. Arnold has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.

'Just a Keyword or Click Away from the Mobile Internet'

"Arnold Worldwide has earned an enviable reputation as a creative force in the advertising industry," said Martin Copus, head of NeoMedia's Wireless Business Unit and the company's COO.

"NeoMedia is delighted to be bringing our PaperClick suite of mobile marketing applications to Arnold's clients, and helping maintain its reputation for innovation and creativity," he said. "With PaperClick, Arnold and its clients will be just a Keyword or click away from the mobile Internet, turning its customers' cell phones and PDA's into advertising and promotional media on a totally opted-in basis.

"Mobile is rapidly becoming the 'third screen' for brand marketing," Mr. Copus said, "and in partnership with Arnold, our PaperClick mobile technology platform will take on a new creative slant."

Ken Umansky, managing partner and executive director of Arnold's Washington, DC office, said that his company "is very excited about PaperClick and the rapid development of mobile marketing as a new medium for marketers and brands to reach consumers.

"Arnold," he said, " welcomes and looks forward to the opportunity to work with NeoMedia in mobile communications to develop innovative opportunities for current and prospective clients."

Information about PaperClick is available from NeoMedia at [phone], Ext. 118, or online at www.PaperClick.com.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick® for Camera Phones(TM), PaperClick Keywords(TM) and the PaperClick Mobile Go-Window(TM) which link products, print and physical objects directly to targeted online data. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.

About Arnold Worldwide

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with five fully integrated service offices in the U.S.: the Boston headquarters, New York, Washington, D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 18 offices in eight countries, which include the five full-service U.S. operations. Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized companies and brands like Royal Caribbean, McDonald's, Fidelity Investments, Tyson Foods, RadioShack and Jack Daniels. It has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

PaperClick is a registered trademark, and PaperClick Mobile Go-Window, PaperClick Mobile Marketing Solution, PaperClick Keyword Registry, and PaperClick for Camera Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

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