NEW PAYMENT SOLUTION A BOOST FOR APP MARKET
A newly-launched payment solution that enables developers to monetize their apps without the need for credit or debit cards is set to dramatically grow the market for mobile apps in the developing world.
TrustPay™ has built a seamless payment solution that enables mobile consumers to purchase apps directly from their cellphones. Developers receive payment from TrustPay™ via a variety of mobile wallets across dozens of mobile networks.
"The rapid adoption of apps designed for Android phones, in particular, has been hamstrung by the inability of mobile consumers in the developing world to pay for apps they would like to download. Similarly, the inability of app developers to receive prompt payment has meant little interest in application development," said TrustPay™ joint founder Sean D. Conde.
Mr Conde last year co-founded TrustPay™ with another mobile industry entrepreneur, Alan Zimmerman. Both cellular pioneers already have some 15 years industry experience between them as shareholders in one of Africa's biggest mobile aggregators with a continent-wide footprint.
According to Mr Zimmerman, "There is an enormous amount of bottled-up interest in apps in the developing world thanks to contemporary culture. Consumers here are very aware of what apps are on offer in the developed world and they are just waiting for the opportunity to experience a much richer mobile interaction. With a payment solution designed specifically around their needs that opportunity has now arrived."
TrustPay™ is rapidly-expanding its global footprint to assist app developers virtually anywhere. TrustPay™ is particularly interested in working with developers who can develop apps for consumers located in the BRICS countries of Brazil, Russia, India, China and South Africa.
Trust Pay can reach more people than traditional developed world payment options because no credit history is necessary, a physical card does not have to be delivered and geographic location is not important. TrustPay™ delivers on the promise of the mobile phone becoming a true, stand-alone payment mechanism. Based in South Africa, TrustPay™ is focused on developing unique mobile solutions for unique developing world challenges.
