Agree that we'll adjust as we go. Pretty hard to project one major branch that has yet to report a quarter, and another that doesn't even exist yet.
I would throw out as a metric that the existing WSPS has a capacity to store and move 100 MT of seafood per week. At $10/KG, that's $1M per week, or the $50M/yr you've estimated. Not sure what % of capacity they will ramp to, but this does not count beef, which will also be distributed through the same facility. That portion of construction is expected to complete Q4.
Further, import-export sales to other countries, which has already begun, will generate unknown revenues that may be categorized within this division. Do you break out import-export with another number?
And, 2013 may bring another distribution center, within the same huge complex or elsewhere. Who knows?
There are two kinds of retail being contemplated: smaller, organic only, branded stores and a much larger marketplace for SIAF and other organic retailers, blending old and new kinds of shopping. I believe Solomon mentioned 10,000-15,000 s.m for this space. This is 3x-5x times the size of an average Whole Foods store, which generates about $25m - $30M revenues.
These are the factors that may make Swede's projections of perhaps well over $300M (I assume) come true. This, on top of perhaps accelerating building new fish and cattle farms. I think they may be running up against full use of fish farm construction and consulting expertise now. But who knows, might double the manpower within 2013??
Anyway, fun to speculate about the upside potential. And like you say, we'll adjust as we go.
