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Monday, 10/22/2012 8:17:30 AM

Monday, October 22, 2012 8:17:30 AM

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MJNA ~ Medical Marijuana Inc. Dixie Elixirs and Edibles Brand Will Be Featured on 60 Minutes "Rocky Mountain High"

Medical Marijuana, Inc. (PL) (USOTC:MJNA)
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SAN DIEGO, Oct. 19, 2012 /PRNewswire/ -- Medical Marijuana Inc. (OTC: MJNA), a leading hemp industry innovator, is pleased to announce that its portfolio company, Red Dice Holdings, will receive national media attention for its Dixie Elixirs and Edibles brand on 60 Minutes this Sunday, October 21 at 7:30 PM ET. Denver's thriving medical marijuana industry will be the primary focus of the show's segment by Steve Kroft. 60 Minutes, the most successful television broadcast in U.S. history, draws an average of over 13 million viewers a week, more than any other network news program and twice the audience size of its network news magazine competitors.

A key interview airing on the "Rocky Mountain High" show will feature Red Dice Holdings President and Managing Director of Dixie Elixirs, Tripp Keber. Mr. Keber will present the 27,000 square foot state of the art Dixie manufacturing facility in Denver, Colorado that produces the revolutionary Dixie Elixirs and Edibles product lines, which are sold to over 500 legal dispensary accounts throughout the state. Dixie has also just launched the ground breaking new non THC, CBD Hemp-Based Dixie X health and wellness product line, which is available over the counter through online orders to customers in all 50 U.S. states. It has recently been medically documented that Cannabidiols (CBD) may offer powerful relief to people suffering from ailments ranging from epilepsy to metastatic cancers.

Over the past several months, local media and national cable networks have steadily covered the topic of medical marijuana, however, this 60 Minutes airing marks a historical moment for both Medical Marijuana, Inc. and the industry as a whole. The show will broadcast to an unprecedented number of viewers just 16 days before the U.S. Presidential Elections. With medical marijuana legalization measures also on the ballot for November, the show will investigate a number of critical issues at stake including the industry's complex legal structures, how medical marijuana businesses have created thousands of jobs and millions of dollars in state tax revenues for medically legalized states, yet remain prohibited by federal law. Additional interviews on the segment will include a prize-winning grower and dispensary investor in Colorado.

For more information about Dixie Elixirs Products visit: http://dixieelixirs.com/.

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