Strategic Marketing Alliance Announce Expansion in Florida
SMA Alliance, Inc. (PINKSHEETS: SMAA) will be opening a satellite office in Tampa, FL in the fourth quarter of 2012. This new office will focus on working with larger automotive manufacturing clients and automotive groups. The staff will also consist of bilingual employees to assist with the large amount of Spanish speaking buyers and dealers in the automotive market.
Representatives from Strategic Marketing Alliance are currently seeking a facility appropriate to both provide the atmosphere needed for all employees, as well as the adaptability to house the rapidly growing IT workforce essential to SMA's expansion. This facility will house the entire SMAA IT division, from its employees to the company's server farms.
"SMAA's expansion in the Florida region will provide our client dealers with centralized IT support and maintenance so that we are able to provide the excellent level of service expected from us as we add new dealers and manufacturers to our client database. By centralizing our IT division, SMAA will be able to handle even more clients' marketing needs.
"By staffing bilingual representatives, we will increase our expected market reach," stated CEO Timothy Stephens.
This year, according to data from Polk, Hispanics are projected to spend $18 billion on new vehicles. Even though that figure represents only 9% of total new-vehicle sales in the United States, Hispanic auto buyers will account for 24% of the growth in new-vehicle sales. Source: Polk 2010 Custom Study; New Vehicle Retail Registrations (Sales and Leases)
