NeoMedia Technologies, Inc (NEOM)

[sonofgodzilla]

----- Original Message -----
From: SOG
To: [e-mail]
Sent: Tuesday, October 11, 2005 1:05 PM
Subject: Please Forward To Bob Garfield RE: Article - 'Listenomics' 10_12_2005


Dear Bob,

I have been an avid reader of the ADAge For Years.. I particularly enjoyed the http://www.adage.com/news.cms?newsId=46329 LISTENOMICS How the Open Source Revolution Impacts Your Brands article you recently composed. Quite provocative indeed and please keep up the great work!
After pondering this piece, and some of the comments in the paragraphs around Supermarkets/RFID and scanning a cellphone over a product, etc, I thought you might find it interesting to take a look at Neomedia Technologies and their Paperclick Platform. They have numerous patents in many areas including RFID and GPS related Mobile navigatory areas.

At the CTIA several weeks ago, Neomedia has officially "launched" their PaperClick Keyword Registry(TM) for entry in a PaperClick Mobile Go-Window, a Google(R)-like text window on cell phones or PDA's, September 26, 2005:
http://www.investorshub.com/boards/read_msg.asp?message_id=7881724

Additionally, today they announced at CTIA in SF that Virgin Entertainment is First to Get 'Keywords' for PaperClick Mobile Marketing
http://biz.yahoo.com/bw/050927/275106.html?.v=1


Here is also an overview of their Paperclick platform:

http://www.paperclick.com/

http://www.paperclick.com/demo.jsp

http://www.paperclick.com/goWindow.jsp

http://www.paperclick.com/activation.jsp

http://www.paperclick.com/registry/anonymousHome.m

How does PaperClick Mobile Marketing Solution™ work:

By snapping a picture of a barcode or entering a brand name, mobile-users can link to any Web page in seconds. No SMS, URLs, Internet Searches, or phone portals. The phone is now your mouse and the brand name or barcode is now your hyperlink.

They now have PaperClick available on 160 devices/PDA's wiht the number expected to continue growing. The PaperClick Go Window also supports over 160 different models of mobile phones from manufacturers such as: Kyocera, Nokia, Motorola, Panasonic, Sendo, Siemens, Motorola Samsung Hitachi, and Handspring, etc.

http://www.paperclick.com/devices.jsp

Mobot maybe close to being finalized as well. Check out the ways to connect 1-D barcode, 2-D barcode, Keywords and just plain old taking a picture of
anything on a page.

Additionally there was a NYC Times Square Virgin Mega Store Grand Opening the end of last month. Here are some links that will give you some insight as to why this is a very special event:

1. Virgin Megastore Times Square Celebrates Relaunch With Week of Events Showcasing Diversity of Expanded Product Offering .

http://biz.yahoo.com/prnews/050920/latu024.html?.v=23

2. Virgin Megastore Times Square Features 150 New IBM Anyplace Kiosks That Help Create an 'Emotionally Exciting' Shopping Experience.

http://www.marketwire.com/mw/release_html_b1?release_id=95691

3. Virgin Entertainment to License NeoMedia's PaperClick Technology.

http://www.neom.com/press_releases/2005/20050629.jsp

There's a two-pronged approach to think about imho when looking at the new Virgin NYC Megastore interactive Kiosks.

1.) The use of the kiosks to scan barcodes of CDs, DVDs and games at the Virgin Megastore and get connected to the internet of a website to get more
information, song demos, etc. This is allowed only because of the patents owned by Neomedia Technologies, Inc. (www.neom.com) where Virgin use their
proprietary software called "Paperclick" (http://www.paperclick.com ) to access from the physical world to the internet by scanning the barcodes.
Other uses for physical world to internet connection include the use of voice, GPS, RFID and soon Image Recognition (via a buyout of Mobot's own
patents - still pending, see http://www.neom.com/press_releases/2005/20050801.jsp ). The use of kiosks is actually the more expensive proposition and usually out of reach for the average small business owner but I could envision these type of Kiosks spread out amongst any retail market in any type of distribution channel at retail, etc (for example). However if you look at Virgin's screen in the kiosk (see
http://www.investorshub.com/boards/board.asp?board_id=2276 ) and scroll down you'll see a screen shot with "Please visit www.paperclick.com" on the
screen of Virgin's kiosk. Also, see the resulting lawsuit between Neomedia and Virgin ( http://www.neom.com/press_releases/2005/20050629.jsp ) that
sealed the business agreement on using Paperclick.

2.) The second pronged strategy will be in fact gain greater grounds than the kiosk. It's the use of cell phones or PDAs to scan barcodes (e.g. take a
picture of a barcode) or images/logos and get connected to brand name's (eg. coca cola, nike, etc) or artist's band website. Trademarked names will be
the key to make advertising super easy and super cheap when it can reach the masses via cell phones or PDAs through Permission Based marketing.

As mentioned, Neomedia Technologies, Inc began earlier this week officially announcing ( http://www.neom.com/press_releases/2005/20050926.jsp ) the
Paperclick WordRegistry for mobile cell phones and PDAs which is much like registering domain names for the internet except this is for mobile phones
and PDAs. The name "Virgin," "Virgin Megastore," and "Virgin Digital" are already registered at the site. See the Keyword Registration site:
https://www.paperclick.com/registry/anonymousHome.m

Think of using a cell phone or PDA as being the world smallest "kiosk" that you can carry around with you and use it anytime you want, say, by looking
at a CD, taking a picture of the barcode or even the image alone and get connected to CD's website for more info, song demo, prices and decide
whether you want to order it for delivery or simply have it downloaded to your cell phones, iPod or whatever for later listening.

Powerful stuff. If you can think it, they can link it via gps, rfid, or plain old barcode.

Once again, thank you for your fine articles!

SOG