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Re: Johnco post# 179358

Friday, 10/19/2012 12:13:33 PM

Friday, October 19, 2012 12:13:33 PM

Post# of 289427
Has anyone in this debate called the new distributor and asked them if a contract/agreement (such as the one w/ BBDA) automatically equate to 2000 stores?

It might be that simple.

On the other hand, they might test a new product at a percentage of the 2000 stores. Or, there might be designated/specific stores that are used to test a new product based on demographics, etc.