Synacor, Inc. (SYNC)

[investor20501]

Folks,

do not listen to all the bashers and shorters here. Try to do your own research.

Googles Numbers arent that bad for Synacor. The opposit is the truth.

First, lets have a look how Synacor is doing their money. We have a look in the S1 Form

http://www.sec.gov/Archives/edgar/data/1408278/000119312512028545/d253349ds1a.htm

Our search advertising partner, Google, accounts for a significant portion of our revenue, and any loss of, or diminution in, our business relationship with Google would materially and adversely affect our financial performance.

We rely on traffic on our platform to generate search and display advertising revenue, a substantial portion of which is derived from text-based links to advertisers’ websites as a result of Internet searches. We have a revenue-sharing relationship with Google under which we include a Google-branded search tool on our customers’ websites. When a consumer makes a search request using this tool, we deliver it to Google, and Google returns search results to us that include advertiser-sponsored links. If the consumer clicks on a sponsored link, Google receives payment from the sponsor of that link and shares a portion of that payment with us. We then typically share a portion of that payment with the applicable customer. Our Google-related search advertising revenue attributable to our customers, which consists of the portion of the payment from the sponsor that Google shares with us, accounted for approximately 48%, 45% and 49% of our revenue in 2008, 2009 and 2010, or $25.0 million, $27.7 million and $32.6 million, respectively, and approximately 55% of our revenue for the nine months ended September 30, 2011, or $34.0 million.

Ok, easy isnt it? Now we have a look to Googles numbers.

http://investor.google.com/earnings/2012/Q3_google_earnings.html

What happend in the search and display advertisment segment?

?Google Sites Revenues – Google-owned sites generated revenues of $7.73 billion, or 67% of total Google revenues, in the third quarter of 2012. This represents a 15% increase over third quarter 2011 Google sites revenues of $6.74 billion

== 15% INCREASE here.

You get it? Theres in my opinion no way for a decrease in Synacors Advertisment while Googles report a 15% INCREASE in 3rd quarter.

If we drop lower today, im on the buying side.