Muscle Pharm Corporation (MSLPQ)

[MrDinglesworth]

Interesting but I don't see it heavily as a lifestyle, as it is a physical product with excellent branding wrapped around it. We investors are always referencing any social media outlet we can for information in which I think really sways how we view MP vs an everyday Joe buying through BB or GNC. However as for the three boy wonders, yes I think they are somewhat treating it as a lifestyle. But I also think this is somewhat needed, but within reason. You shouldn't drink the cool aid all the time, even if it is your own brand.