Not really over simplified. Great product, increasing sales, no profit. What did I miss? Oh yeah..... it did not happen as soon as I would like. O.K. I will admit to that. Long term, it makes total sense that this will succeed nicely. However.... the street is littered lately with companies falling out in this "green industry".
I am still holding, and will for now. I am NOT a happy camper though.
I wrestled with reality for years, Doctor, and I'm happy to state, I finally won out over it. (Jimmy Stewart in "Harvey" 1950)