Winning Brands Corporation (WNBD)

[Squeezer]

NEW BLOG




A point of interest about our bottles for shareholders who are most familiar with 1000+ Stain Remover. Historically, HDPE bottles containing 1000+ would eventually acquire a panelled surface as a result of the combination of effects between the contents and the plastic. Shareholders who are most familiar with the product have wondered about that. It was a bit of a quirk that was not a “serious” issue, but has been an aspect of quality improvement that we were seeking.

A long term R&D evaluation has been completed of replacement polymers that would satisfy the variety of issues involved beyond resolution of the panelling, including physical resilience to dropping, temperature changes, cost, colour stability, label adhesion properties, recyclability, reliability of closure seal in mechanical filling lines, etc.

As a result, we have recently started introduction of our new PETE series, which is now arriving on the shelves for the first time. Bottles in the new material are very similar in appearance, but have now resolved the panelling once and for all. The new bottle has improved squeeze characteristics also, as we have been able to make them softer.

The picture above was taken today and shows the first of the new series bottles at Home Depot. It also shows the new directional spout which is replacing the push/pull closure following evaluation of customer experiences and testing. The new recycling symbol is shown below.