Today's' PR interesting to re-read. It's crammed full of information. * "the first of a series of mobile app products" * it contains "social search" and is "combined with years of technology development" * "multiple patents are in process" * "Mimvi will be working closely with the Microsoft Azure team to advance Mimvi ECHO™ algorithms and apps" * "Mimvi ECHO™ is a full-service marketing platform."